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Empower Pharmacy Careers

Designed and Developed the Careers Website – Led the creation of the careers site, establishing a cohesive design system and user experience.  
Custom Styling & Branding – Developed the site's visual style to align with Empower Pharmacy’s branding while ensuring a modern, professional look.  
Built Interactive Job Listings & Application Flows – Implemented dynamic job listings and intuitive navigation to improve candidate experience.  
Optimized for Performance & Mobile Responsiveness – Ensured the site was fast, responsive, and accessible across devices.  
Implemented Engaging UI/UX Elements – Developed interactive components and animations to enhance user engagement.  
SEO & Analytics Integration – Optimized pages for search engines and integrated tracking tools to measure performance.  
Collaborated with Stakeholders – Worked closely with HR and leadership to translate hiring needs into an effective careers platform.  
Managed Content & CMS Implementation – Created and structured pages within WordPress, ensuring easy updates and scalability.

HNI Healthcare

Enhanced and Expanded Brand Identity – Built upon existing brand elements to introduce new, engaging design features that elevated HNI Healthcare’s visual presence.  
Developed Innovative UI/UX Improvements – Created and modernized design elements to improve user engagement and site navigation.  
Designed and Implemented Engaging Web Experiences – Transformed static pages into visually compelling, user-friendly experiences that enhanced the company’s digital presence.  
Optimized for Performance and Accessibility – Ensured designs met high standards for speed, responsiveness, and accessibility across all devices.  
Integrated Visual Storytelling – Used strategic design choices to highlight key messaging, making content more compelling and easier to digest for users.  
Collaborated with Marketing & Leadership Teams – Worked closely with stakeholders to align design updates with business goals, ensuring consistency and brand impact.  
Implemented Scalable Design Solutions – Created adaptable design systems that allowed for future expansion while maintaining brand cohesion. 

I Love My NuSmile (NuSmile)

While working at NuSmile I created a website for them aimed at marketing to parents instead of dental professionals. My responsibilities were as follows:

-Ensure all creative materials follow the company's brand standards and strategy.

-Create collateral/concepts that are effective targeted, trackable and fit within the marketing strategy.

-Optimize and edit photos and videos for the website and social media.

Greenpark Gifts (Greenpark Compounding Pharmacy)

While working at Greenpark Compounding Pharmacy I also created greenparkgifts.com for the gift shop of the company, as they wanted a completely different feel for the gift shop website. I used wix.com to design every aspect of the site, took all of the photos, edited the photos, chose the typefaces, and wrote the copy. I also maintained the blog on the site and did the gift shop social media including Facebook, Instagram and Pinterest.

Greenpark Compounding Pharmacy

While working at Greenpark Compounding Pharmacy I designed their logo, redesigned their prescription labels and updated all their printed materials. I also worked with Storey Marketing to create greenparkrx.com. I designed the front page, took all of the photos, edited the photos, chose the typefaces, and wrote the copy. I then told them which elements should carry to the rest of the site and they built it to their specifications.

© Nabil Dale

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